Jarana began with staying too long.

I came to India for a while and never really left. I fell in love with the Indian subcontinent and the everyday visual language of Asia: its colours, fabrics, signs, streets, markets, buses, temples, beaches and objects worn by time.

The first pieces were shirts I wanted to wear myself: easy clothes for movement, heat and being out in the world. What started there became Jarana.

We make shirts, jackets, pants, bags and occasional pieces from traditional and everyday textiles: handloom cotton, kantha, block prints, quilts, blankets, sarongs and recovered cloth. We work with what already carries life, use and memory, then recut it into something new. When a cloth is gone, it does not return the same way.

Jarana is not just our product but all the humans surrounding the brand: tailors, printers, fabric sellers, workshop hands, stockists, friends and strangers met along the route. Nothing is anonymous. We keep the irregularities: the stitch, the button, the offcut and the trace of making.

Clothes for long stays & loose plans.